Clean Energy Television Ads

The Clean Energy States Alliance (CESA) is a nonprofit organization comprised of members from 16 clean energy funds and two state agencies; it provides information and technical services to its members and works with them to build and expand clean energy markets in the United States.

In a project coordinated by the CESA, the Renewable Energy Trust joined with similar state funds in four other states to research public attitudes towards clean energy and to develop materials that can be used to "brand" clean energy and educate the public about it. The Gardner-Nelson Group was hired to conduct the research and to develop sample television, radio, and print ads. They also developed a clean energy logo with the tag line: "Clean Energy. Let's Make More."